TikTok megastar Charli D'Amelio has officially launched her own fashion label, called 'Era,' which debuted with a 40-piece collection of elevated basics and streetwear-inspired pieces. The brand emphasizes sustainability with fabrics made from recycled materials.
The collection sold out within four hours of its online launch, crashing the website multiple times due to overwhelming demand. Prices range from $35 for basic tees to $180 for outerwear pieces, positioning the brand in the accessible luxury space.
D'Amelio said in an interview that fashion has always been her true passion and that building Era has been a two-year journey involving design school courses and mentorship from industry veterans.
