A 24-year-old TikTok creator who rose to fame with cooking videos in 2023 has officially joined the billionaire ranks after her lifestyle brand received a $1.1 billion valuation in its latest funding round.
The brand, which spans cookware, pantry staples, and a subscription meal kit service, generated $340 million in revenue last year. Major retail partnerships with Target and Whole Foods drove the explosive growth.
Business analysts point to her authentic connection with Gen Z consumers and a social media following of 48 million as the foundation for a brand that traditional consumer goods companies struggle to replicate.
