Taylor Swift has launched her own fashion label called "The Eras Collection," which sold out its entire debut line of 500,000 pieces in just 11 minutes, generating an estimated $75 million in revenue.

The Brand

The collection features elevated basics inspired by each of Swift's musical eras, from country-influenced denim to sleek minimalist pieces. Prices range from $45 for t-shirts to $250 for outerwear.

Business Impact

Fashion industry analysts say the launch was the most successful celebrity brand debut in history, surpassing previous records held by Rihanna's Fenty and Kanye's Yeezy.