Jimmy "MrBeast" Donaldson has become the first YouTube creator to reach 400 million subscribers, cementing his position as the most followed individual on any social media platform.

The Milestone

MrBeast crossed 400 million on his main channel with a livestream watched by 15 million concurrent viewers — another YouTube record. He celebrated by announcing a $10 million giveaway to subscribers.

Media Empire

Beyond YouTube, MrBeast's business empire now includes Feastables (valued at $1.5B), a production studio, and a planned streaming platform to rival YouTube itself.