Jimmy Donaldson, known as MrBeast, has become the first YouTube creator to reach 400 million subscribers, cementing his position as the platform's biggest star and a media mogul.
By the Numbers
- 400 million YouTube subscribers
- Average video views: 150-200 million
- Estimated annual revenue: $700 million (all businesses)
- Feastables chocolate: $500M annual sales
- Beast Burger: 1,200 locations nationwide
The MrBeast Business Empire
Beyond YouTube, MrBeast has built Feastables into a top-5 chocolate brand, launched Beast Burger as a major fast-food chain, and produced a reality show for Amazon Prime that drew 50 million viewers.
What Sets Him Apart
MrBeast reinvests nearly all revenue back into content and business growth. His production budget per video averages $3-5 million, creating spectacles that no other creator can match.
