Charli D'Amelio has co-founded an AI company that creates virtual influencers for brands, raising $200 million at a $500 million valuation from top Silicon Valley investors.

The Business

D'Amelio Digital creates hyper-realistic AI influencers that brands can license for marketing campaigns. The virtual influencers post content, respond to comments, and even do live streams using advanced AI.

Industry Disruption

The company already has contracts with Nike, Coca-Cola, and Samsung. Human influencers are concerned about losing brand deals to AI competitors that never age, never scandal, and work 24/7.