Apple TV+ has canceled its $250 million sci-fi series "Nexus" after just one season despite critical acclaim, in a move that signals the streaming industry's shift from prestige spending to profitability.
The Numbers
Despite a 92% Rotten Tomatoes score, Nexus averaged just 3 million viewers per episode — not enough to justify its $25 million per episode budget. Apple reportedly lost $200 million on the production.
Industry Trend
The cancellation follows similar moves by Netflix, HBO, and Disney+ as streamers prioritize return on investment over prestige projects.
- $250M total budget, canceled after 1 season
- 92% Rotten Tomatoes but only 3M viewers
- $200M loss for Apple
- Streaming industry pivoting to profitability